In an exciting move for the fashion industry, Emirates Holding Group, in collaboration with MOVe (Moda Orama Ventures Pvt. Ltd.)—a fashion and lifestyle venture of Rose Merc Ltd. India—announces the first edition of Eternal Runway, a luxury fashion showcase under the Emirates Luxury Show banner. The highly anticipated event is set to take place on 4th July 2025 at the Marriott Al Jaddaf, Dubai.
The Emirates Luxury Show, a premier initiative of Emirates Holding Group’s Events Division, serves as a high-impact platform for luxury and design. Eternal Runway will now emerge as a signature property of the brand, reinforcing Dubai’s reputation as a fashion and cultural powerhouse.
A Cross-Border Style Statement
Designed to foster collaboration between Indian and Middle Eastern creative talent, Eternal Runway is curated by MOVe. It will bring together internationally acclaimed designers and rising Indian fashion names in front of top-tier fashion buyers, lifestyle media, digital creators, and luxury stakeholders from across the Gulf and beyond.
Creative Forces and Celebrated Names Unite
A powerful team of collaborators will bring the event to life:
Emirates Holding Group leads the initiative as the main organizer through its Emirates Luxury Show platform.
Shakir Shaikh, known for choreographing major fashion weeks globally, will take on the role of Show Director.
Confirmed to participate is celebrity designer Ken Ferns, who will unveil an exclusive collection tailored for Middle Eastern fashion sensibilities. Also showcasing will be Shavan Kumar and Sam from Mirror of Magazine, who is set to launch a bold, revamped denim line in Dubai for the first time.
A host of celebrities are lined up to walk as showstoppers, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. Ongoing partnerships with global fashion leaders and influencers promise to make Eternal Runway a world-class presentation.
A Global Fashion Circuit Begins
Following its Dubai debut, Eternal Runway will evolve into a touring fashion platform across the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Nurturing Tomorrow’s Icons
To further support the growth of the regional fashion community, Emirates Holding and MOVe will establish a Model Training & Grooming Academy in Dubai. This academy will serve as a launchpad for aspiring models and creative professionals, with a focus on international standards and mentorship.
Leadership Vision
Hanif Shaikh, Founder & Chairman, Emirates Holding Group, shared:
“Eternal Runway is more than just a fashion event—it’s a statement of vision, identity, and global fusion. This platform will empower talents from India and beyond, showcasing their craft to a truly international audience.”
Sudhir Padiyar, Founder, MOVe (Moda Orama Ventures Pvt. Ltd.), said:
“Launching Eternal Runway in Dubai is a moment of pride and purpose. Backed by Rose Merc Ltd. and Emirates Holding Group, we aim to create global access for Indian designers. The enthusiasm we’ve seen has surpassed expectations.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., added:
“This event symbolizes our ambition to redefine luxury and fashion narratives in the GCC. Through Eternal Runway, we are setting a standard that blends sophistication with innovation.”
About Emirates Holding Group
A multifaceted UAE-based company under the Rose Merc Ltd Group, Emirates Holding Group is known for launching high-impact initiatives in fashion, real estate, and lifestyle. Its flagship IP, the Emirates Luxury Show, connects international design excellence with local cultural relevance.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe, a fashion subsidiary of Rose Merc Ltd., is dedicated to curating global design experiences, discovering fresh talent, and building strategic IPs across the fashion and lifestyle sectors.
Also Happening: Emirates Real Estate Awards 2025 – Bridging Markets from India to the UAE
Coinciding with Eternal Runway, the Emirates Real Estate Awards 2025 will be held on the evening of 4th July 2025 at Marriott Al Jaddaf, honoring innovation, leadership, and sustainability in the real estate industry. The event is presented by Emirates Holding and Rose Merc Ltd., with support from Global Shadow, Property Coverage, and Khaleej Times.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A star-studded fashion show will highlight the event, marrying luxury real estate achievements with designer flair.
Award Categories Include:
- Developer of the Year
- Top Residential/Commercial Projects
- Green Building Excellence
- Real Estate Visionary of the Year
- Women Leaders in Real Estate
…and more.
Join the Experience. Nominate | Partner | Shine
Press Event & Model Auditions Held at Media City – 25th May 2025
The official press conference and model auditions for both Eternal Runway and the Emirates Real Estate Awards took place at The Agenda, Media City. Led by Sherif Thomas and the creative team at Fashion Factor, along with Elena Postachi, the event brought together fashion professionals, media, and aspiring models.
H.H. Sheikha Aisha bint Saud Al Qasimi honored the press launch with her presence and applauded the bold vision behind the initiative. She will also serve as a distinguished chief guest at both headline events on 4th July 2025.
